THE WORK

CONTENT FOR SPORT'S BIGGEST STAGES

25M+

  • combined audience of the teams, series, drivers and federations I’ve created for. 
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F1 TEAM 16+M

FORMULA E 1.3M

EHF 4.6M

FIA F2 & F3 3.1M

ARON TAYLOR SMITH 13K

BRITISH SAILING 30K

SECTOR 1

Formula 1. Formula E. The ladder and everything in between.

S1

0

S1 - 01 MERCEDES AMG F1 1 WITH TWO CIRCLES

FANS NEED CONTENT THEY LOVE. THE BRAND NEEDS QUALITY THEY CAN TRUST

  • At Formula 1 level there’s no quiet week and no second draft. Content goes to an audience bigger than most countries within minutes of the chequered flag. It’s judged by millions of fans and it’s measured against every other team on the grid.
  •  
  • An elite standard of working with Two Circles leading the contract.
  • Race Weekend
  • Live Content
  • Global Audience
Untitled - 28 September 2026 at 15.20.46 (1)

S1 - 02 FORMULA E WITH TWO CIRCLES

1.3M AND GROWING

  • ELECTRIC. GLOBAL. FAST. 
  • A championship that races on city streets around the world and speaks to a younger, more digital audience than any other series. Creating content for Instagram and TikTok where attention is grabbed in the first 3 seconds. 
  • What I did -Produced social-first content captured on the ground at race weekends. Fast turnaround, high quality. Audience and social ready. 

S1 - 03 DRIVER PATHWAYS

WHERE CONSISTENCY, FANDOM AND DETERMINATION IS BUILT

  • These are the series where talented drivers make their name, and where content has to make each of them matter to fans before they have a huge following. 

I understand the talent ladder, because I've created content for every rung of it

SECTOR 2

STRATEGY FOR FEDERATIONS AND OLYMPIC PROGRAMMES.

S2

S2 01 EUROPEAN HANDBALL FEDERATION WITH BORN 23

POSTS.
0

84 PAGES. ONE QUESTION: WHAT ACTUALLY WORKS?

  • Handball has one of the most passionate fanbases in Europe. I analysed a full year of the EHF’s Facebook output to find out what drove clicks, shares, engagement and conversion. Working under Born 23 turning that analysis into the strategic architecture and operating model for Phase 2, designed around the real team that has to deliver it..
20,367
POSTS ANALYSED
21
SOCIAL MEDIA ACCOUNTS
1
ACTIONABLE STRATEGY
SECTOR 3

WHERE THE TOP LEVEL THINKING MEETS INDIVIDUAL CAREERS.

S3

“It’s everything we’ve been looking for for the last ten years.”

- Lauren Taylor Smith

S3 05 Áron Taylor-Smith BTCC

EVERY RACE WEEKEND. EVERYTHING INBETWEEN.

The BTCC is Britain’s biggest motorsport series and with that comes a lot of competition, not just for on track results, but for attention. 

For Áron this means sharing his energetic, positive personality through social media videos. Pranks, challenges behind the scenes and all round great content. 

THE FOUNDATION - MOTORSPORT UK

WHERE IT STARTED: INSIDE THE SPORT.

  1. Before Driven Accordingly, I ran social media for Motorsport UK, the governing body for all British motorsport. That covered every discipline, from grassroots to international level. It’s why I don’t just understand the content. I understand how the sport works.

WHAT CHANGED?

+133%

  • Motorsport UK Academy audience (3K → 7K)

+28%

  • Main Corporate Instagram channel (25K→ 32K)

+32%

  • Girls on Track UK (19K → 25K), hitting its 11K community goal

0 → 1,500

  • LinkedIn followers in 12 months for Girls on Track UK

2% → 7%

  • Engagement rate, up to 12–13% during live events

1 - 2 → 4-5

  • Engagement rate, up to 12–13% during live events

THE RESEARCH

“Why do fans love some drivers and barely notice others, when the talent is the same?”

  • This question became the base of my thesis and still behind every strategy I build. When you work with Driven Accordingly you’re getting research backed strategy, proven to work at the top level of the sport.